What can you say about WWE? It’s the biggest entity by far in terms of professional wrestling and it’s gone from humble beginnings to what it is now, a global empire. At first it faced competition from other brands such as WCW and ECW, before it claimed top spot and rivals had to cease trading. So what makes Vince McMahon’s WWE the best and most successful pro wrestling business, and what has been the secret of its continued success over the years?
First of all you have to look at Vince McMahon and the company itself. It is constantly embracing change with fresh ideas and new storylines, that have fans gripped from the get go. WWE never goes stale and this is one of the key factors in its success. There’s always more to come and this keeps fans coming back for more.
The wrestlers and their abilities not just in the ring, but out of it too, which is the biggest draw for wrestling fanatics. The superstars on both rosters are capable of providing edge of the seat entertainment during match ups, while bringing storylines to life when back stage. Whether the stars are loved or hated by the fans, they still bring the thrill that people associate with WWE. Now that the NXT roster is in place, there’s always going to be new talent coming through as well.
There are some great events in the WWE calendar, but nothing stacks up to the biggest of them all, Wrestlemania. Hundreds of thousands of people tune in to watch the greatest show in professional wrestling, and a lot of them aren’t even hard core WWE fans; but the event manages to reignite their passion for the sport. Every year Wrestlemania gets bigger and better, showing that the WWE is still continuing to grow. This is reflected by the fact that sportsbooks such as Unibet.com provide hundreds of betting markets on the event; with betting activity actually growing year on year.
The appeal of the WWE is massive in the sense that people of all ages love it. It has fans young and old and certainly appeals to the family market. In the past, like with the Attitude Era, it wasn’t really suitable for people of all ages; but now that it’s more family friendly, and as a result, WWE has gone on to be a lot more successful on the whole. This has been reflected in increased demand for tickets to live shows around the world, and for events such as Summer Slam and Hell in a Cell.
You can’t really pin point the success of WWE to one thing. There are a lot of factors in play which have all aligned to make it the global empire that it is. The storyline writers, the match planners, the superstars and their capabilities in and out of the ring are vital. The fans though are what really bring the success to WWE. They respond well to what is being seen, thus increasing the interest and buzz around the whole industry; every time they watch Monday Night Raw or a special event.
However, what ever the successful formula is, one thing is for certain; and that is Vince McMahon and his talented crew still have loads more in store for the sport!